Fall Technology Classes at the Bayer Center

A laptop with a scary halloween pumpkin decal on the lidLearn a new skill or brush up existing ones at a Bayer Center tech class this fall! Register online today!

Secrets to Digital Marketing Success
Tuesday, Nov. 3 from 9 a.m. – noon

In today’s ever-evolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with constituents and accurately represents your brand. How can nonprofit marketers navigate through this maze – cutting through the buzz and noise – to find what really works for their organizations? In this class, we’ll explore the benefits of digital marketing, and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry and evaluate meaningful results to ensure the most effective outcomes for your organization.

Instructor: Kelly Carter Uzzo, Uzzo Consulting
Fee: $65 ($55 if paid online)

Writing for the Web and Social Media
Thursday, Nov. 5 from 9 a.m. – 4 p.m.

Writing content for your website or social media is very different from writing for other types of communications because of the way people read and use the Web. Learn how to improve your written website and social media content, increase your site’s usability as well as readability and improve the effectiveness of your online communication channels.

Instructor: Cindy Leonard, Bayer Center
Fee: $125 ($115 if paid online) and includes lunch

DIY Websites With WordPress
Thursday, Nov. 12 from 9 a.m. – 4 p.m.

Are you a website novice who needs to know how to design a basic website that is easy to update and has room for future expansion? WordPress is a website content management system that is great for building and managing websites, even for beginners. Nonprofit staff without previous web design experience and experienced web designers who want to learn WordPress are welcome.

Instructor: Cindy Leonard, Bayer Center
Fee: $125 ($115 if paid online) and includes lunch

Advanced Excel
Thursday, Nov. 19 from 9 a.m. – 4 p.m.

The deeper you go into Excel, the more directions you can pursue. By popular demand, we’ve expanded our Advanced Excel class to a full day. We’ll have plenty of time to go beyond the typical functions and into more magic, time-saving techniques you may not have used before. We’ll cover creating links between sheets, text manipulation, pivot tables, advanced formulas and customizing charts beyond the wizard. This session will combine context for techniques, guided practice and ample time for questions.

Instructor: Jeff Forster, Bayer Center
Fee: $125 ($115 if paid online)

TECHNOLOGY FUNDRAISING DAY: Grant Writing for Technology
Tuesday, Dec. 8 from 9 a.m. – noon

This seminar is for anyone who is serving in nonprofit roles with responsibility for technology infrastructure, educational programs and grants/fundraising. Both new and experienced grant writers will find helpful information and action-oriented tools to identify funders, and develop and improve grant proposals for technology grant requests. Topics to be covered include:

  • Grant Seeking Process
  • Identifying Best Fit Funders (BFF’s)
  • 10 Issues to Address in Grant Proposals to Foundations
  • Preparing Online Grant Submissions
  • Grant Strategies for Technology

Instructor: Katherine F.H. Heart, Heart Resources, LLC
Fee: $65 ($55 if paid online) OR $100 for both classes and includes lunch

TECHNOLOGY FUNDRAISING DAY : 120,000 Reasons to Learn About Google AdWords Grants
Tuesday, Dec. 8 from 1 – 4 p.m.

Google offers free advertising to nonprofits through AdWords, a tool that powers 3 billion search queries per day. This course helps nonprofit organizations with 501(c)3 status and an active website qualify for $120,000 of annual ad spend, and explores how to use AdWords to drive more website traffic and donations. (Unfortunately, government programs, hospitals and schools are excluded from the program.)

Instructor: Andrew Garberson, LunaMetrics
Fee: $65 ($55 if paid online) OR $100 for both classes and includes lunch

Essentials of Adobe Photoshop
Wednesday, Dec. 9 from 9 a.m. – noon

Adobe Photoshop has so many features it can be hard to know where to start. In this introductory class, we’ll explain the Photoshop interface and tool sets and cover the features most often used in daily work (e.g., cropping, re-sizing, re-coloring). We’ll also look at other useful features such as adding text, using layers and touching up photos.

Instructor: Cindy Leonard, Bayer Center
Fee: $65 ($55 if paid online)