The Impact of Social Media on #GivingTuesday

On #GivingTuesday 2015, 700,000 online donors in 71 countries gave $116,700,000. Approximately 1.3 million mentions of the event were recorded on social media channels.

Salsa, a company that offers fundraising, advocacy and marketing software for nonprofits, created an infographic to show the impact of social media on #GivingTuesday:

Online Giving + Social Media Stats infographic (essentially showing that social media does help with online giving)