Prospecting: Searching for Gold in Our Community

Friday, Nov. 4 from 9 a.m. – noon

Making matches between our institutions and those in the community that may want to support our cause is crucial to a well-rounded fundraising strategy, but how do we best prospect for a major commitment from a corporation, foundation or individual? In this session, (which includes pre-reading homework before class) we’ll cover how to:

  • Identify the prospect
  • Introduce your organization
  • Make a compelling case regarding the “unmet need”
  • Find the best person to make the ask

Instructor: Jay Carson, Senior Vice President for Institutional Advancement, Robert Morris University
Fee: $65 ($55 if paid online)

Jay Carson serves as senior vice president for institutional advancement at Robert Morris University. Previously, Jay served as vice president for institutional advancement and chief development officer at Saint Vincent College; vice president for development and donor relations at The Pittsburgh Foundation; and vice president for institutional advancement for the Pittsburgh Cultural Trust. In addition, he has held positions at Carnegie Mellon University, Family Resources, United Cerebral Palsy, and the Pennsylvania Association for Retarded Citizens. Jay currently services on the boards at Central Catholic High School and Presbyterian Senior Care. He has served on the Boards of Pittsburgh Cable Television, Oakland Catholic High School, Pittsburgh Center for the Arts and Grantmakers of Western Pennsylvania. He was also adjunct faculty for the Graduate School of Public and International Affairs at the University of Pittsburgh. Jay earned his B.A. in English Literature and Master’s in Education at the University of Pittsburgh.