December Technology Classes at the Bayer Center

Technology is the new magicOur December classes cover a wide variety of topics, including grant writing for technology, social media strategy and A/B testing for your campaigns!

Register online (or email bcnm@rmu.edu if you have questions or want to register 3 or more people for a discount)

Grant Writing for Technology
Friday, Dec. 2 from 9 a.m. – noon

This seminar is for anyone who is serving in nonprofit roles with responsibility for technology infrastructure, educational programs and grants/fundraising. Both new and experienced grant writers will find helpful information and action-oriented tools to identify funders, and develop and improve grant proposals for technology grant requests. Topics to be covered include:

  • Grant Seeking Process
  • Identifying Best Fit Funders (BFF’s)
  • 10 Issues to Address in Grant Proposals to Foundations
  • Preparing Online Grant Submissions
  • Grant Strategies for Technology

Instructor: Katherine F.H. Heart, Heart Resources, LLC
Fee: $65 ($55 if paid online)


Social Media Strategy and Planning
Tuesday, Dec. 6 from 9 a.m. – 4 p.m.

Using social media for your organization requires planning, strategy and management. Learn what you should consider before getting your nonprofit started in the social media realm, what to expect afterwards and how to keep the ball rolling. You will have the opportunity to work on a draft strategic plan for your organization’s social media that you can take back to your office and refine. Basic social media concepts and terminology are recommended but not necessary for attending this class. We will focus on planning and strategy rather than on “how to” use the social media tools

Instructor: Cindy Leonard, Bayer Center
Fee: $125 ($115 if paid online)


Turn Visitors to Donors with A/B Testing and Optimization
Wednesday, Dec. 7 from 9 a.m. – noon

Obama’s campaigns evangelized the power of A/B testing for donation growth. Campaign staff even boasted that once a single content experiment raised $60 million. Presidential campaigns have huge staffs and huge budgets, but we can use the same technology and recreate the same tests. This session is an introduction to A/B testing and optimization for marketers and fundraisers. It explores basic testing theories, free and affordable tools, and tactics for increasing website donations in 2016.

Instructor: Andrew Garberson, LunaMetrics
Fee: $65 ($55 if paid online)

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