Join us on Thursday, October 29, 2015, for the 12th annual TechNow Conference, organized by The Bayer Center for Nonprofit Management at Robert Morris University. Anyone who has an interest or stake in his or her nonprofit’s technology management or usage is encouraged to attend. TechNow has something for everyone!
TechNow 2015 will be held at Regional Learning Alliance in Cranberry Township, PA.
Visit the conference website, www.technowconference.org, for more information.
Senior Editor, The Chronicle of Philanthropy
Cody Switzer is senior editor at The Chronicle of Philanthropy, where he oversees all online and social media efforts. He led the Chronicle’s recent website relaunch and the creation of its online resource section, which offers practical, how-to information for nonprofit professionals.
He speaks regularly on the ways technology is changing nonprofit communications, marketing, storytelling and fundraising. He has written about those topics as well, covering everything from basic social media tactics to how Silicon Valley entrepreneurs have embraced philanthropy. He is also a regular host of the Chronicle’s webinar series.
Before joining the Chronicle, he worked in online marketing and communications with Goodwill Industries International. There he was part of a team that won the Excellence in New Communications Award from the Society for New Communications Research. He also served as online reporter for the Erie Times-News in Erie, Pennsylvania, while that publication was Pennsylvania Newspaper of the Year in 2009. He is a graduate of Allegheny College in Meadville, Pennsylvania.
Keynote Session: Telling Your Organization’s Story Online
A good story is a powerful thing.
After all, stories are the way we share ideas. They help us make sense of the world. They drive our decisions. From selecting photos to posting on social media, the design of your website, the content of your appeals, and even communicating within your organization, you are telling stories everyday. But are you telling the right stories?
In this session we’ll discuss the basics of story — conflict, rising and falling action, connecting with an audience – and how they apply to your online and internal communications. Plus, we’ll look at great examples of nonprofit storytelling online and discuss how to identify and develop stories within your organization.
What stories will you tell?